Brand: Liv, Client: Spin Master
Liv – Integrated Product for Girls (livworld.com)
Combines physical product sold in retail stores with a web-enabled pay pattern! Amazing story-based experience for girls of all ages. Sharing and working together are the main focus areas of the brand.
The brand and toy required a schedule of web series episodes and blog (diary) entries that would relate to the TV and retail schedules. So, as a team we set about coordinating the narrative structure with the physical and virtual products and activities. We planned ahead for 3 6-month seasons. For example, the characters want to get pet dogs. They work on learning to take care of puppies early on in the season. Then, when Alexis adopts a dog, that same dog appears as a character on the web *and* a product at retail.
Tim’s role: Strategy, design, client presentations and management for interactive story-based product: Liv. Worked
with writers to create characters and narrative structures connecting brand with calendar year and retail needs.